Franchise Blueprint – Dance Studio

Dance Studio Franchise Blueprint

Inspired by the Arthur Murray Studio Model

📌 Franchise Foundation

Define mission, vision, and brand identity Research competitive franchise models Create franchise business model (royalty, fees, support) Register IP and trademarks

📚 Curriculum & Training

Develop beginner-to-pro dance course modules Train-the-trainer certification process Create teaching manuals and student workbooks Set up LMS or instructor portal

🏢 Franchise Setup

Create franchise operations manual Define ideal studio layout and equipment needs Set up legal contracts, disclosures, and onboarding Establish franchisee qualification process

🎯 Marketing & Enrollment

Build brand website with franchise info Launch "Become a Franchisee" marketing funnel Provide lead gen materials (brochures, videos, webinars) Add social proof: testimonials and success stories

🛠️ Franchisee Support Systems

Setup onboarding training schedule Offer monthly marketing & coaching calls Provide branded assets: logos, flyers, ads Monitor quality & performance with KPIs