Dance Fitness Brand Licensing & Franchising Blueprint

Dance Fitness Licensing & Franchising Blueprint

Launch, scale, and systemize your brand through licensing or franchising

🏗️ Brand Foundation

Define unique program identity (name, style, method) Trademark your brand, logo, and choreography names Develop signature class formats (30/45/60-min routines) Build brand guidelines and values

📚 Licensing Program Structure

Decide license types (individual instructors, studios, gyms) Set pricing, royalties, and renewal terms Create instructor onboarding & certification process Prepare legal licensing agreements

🏢 Franchise Development (Optional)

Choose franchise model (unit-based, regional, mobile) Develop franchise operations manual Set franchise fees, support structure, and compliance Get legal documentation (FDD, contracts, training)

🧑‍🏫 Training & Support

Build online instructor training portal or LMS Host live workshops, webinars, or masterclasses Offer ongoing choreography releases monthly Provide support team & dedicated community

📈 Marketing & Growth

Launch global directory for certified instructors Provide marketing templates & promo materials Run ambassador/influencer campaigns Create referral/invite system

🧩 Systems & Automation

Set up licensee dashboard (Kajabi, Teachable, WordPress) Automate onboarding emails and CRM tracking Integrate Stripe/PayPal for auto-renewals Monitor performance and metrics