YouTube Channel Blueprint Checklist

YouTube Channel Blueprint

Step-by-step checklist to plan, launch, and grow your YouTube brand

🎯 Foundation Setup

Define niche and target audience Create YouTube channel & brand name Design channel banner, logo & watermark Write compelling channel description Set up links to social media & website

📹 Content Strategy

Choose content pillars (3–5 core topics) Research competitors and trending videos Plan 10–20 video topics with keywords Design video thumbnail templates Create video intro/outro

🎥 Production Workflow

Set up basic video/audio gear Create filming & editing process Record and edit 5–10 videos before launch Upload using optimized title, tags, and description Add end screens, cards, and playlists

🚀 Launch & Promotion

Launch with 3+ videos Share on social media and email list Post clips on Shorts, TikTok, Instagram Collaborate with other YouTubers Engage with early viewers in comments

📈 Growth & Monetization

Post consistently (1–3x/week) Analyze YouTube Studio metrics weekly Optimize based on retention & click-through rate Apply for monetization at 1,000 subs / 4k hours Create merch, affiliate offers, or digital products