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Online Academy Blueprint

Plan · Build · Teach · Scale Your Educational Empire

🎓 Foundation & Planning

Define your niche and learner profile Identify core transformation or skill outcomes Decide pricing structure (one-time, subscription, tiered) Research competitors and gaps

📚 Curriculum Design

Outline your course modules and lessons Include assessments, quizzes, and activities Prepare downloadable resources Record professional video/audio lectures

🛠️ Platform & Tech Setup

Choose platform (Thinkific, Kajabi, Teachable, WordPress LMS) Set up student dashboard and course navigation Configure payment gateways (Stripe, PayPal) Integrate email and automation tools (e.g., ConvertKit)

🚀 Pre-launch Marketing

Create waitlist or email interest form Offer early bird pricing or bonuses Publish teaser content or mini-course Run a webinar or launch challenge

📈 Launch & Promotion

Launch with urgency: countdowns, bonuses, testimonials Promote across email, social media, and ads Collect and display student testimonials Track conversions and refine messaging

🧑‍🏫 Student Experience

Create welcome and onboarding emails Offer live support or community access (Slack, FB, forum) Track progress and engagement Encourage feedback and interaction

🔄 Optimization & Growth

Add upsells: coaching, certification, advanced courses Launch affiliate or referral program Test new lead magnets and funnels Update curriculum regularly